Introduction

Talka.ai uses AI to analyze video and voice interactions, revealing deep customer pain points. This enables managers to align strategies with real needs, reducing churn and driving better outcomes in a competitive market.

As a Product Designer, I led the design efforts for Talka.ai, focusing on creating an AI-powered platform that would turn complex customer interaction data into actionable insights. My responsibilities included conducting extensive user research to understand the specific needs of product and marketing managers, designing wireframes and interactive prototypes, and working closely with the engineering team to ensure the accurate implementation of these designs.

Risk Assessment

This assessment identifies key risks, evaluates their potential impact, and proposes mitigation strategies to ensure the project's success.

Risk Category Description Potential Impact Likelihood Mitigation Strategy How Identified
Inconsistent Prioritization Different teams prioritize features differently, leading to misalignment in product releases. Delayed product launches, reduced product quality, decreased team productivity. High Implement a standardized prioritization framework across all teams to ensure alignment and consistency. Identified through feedback from product managers during user interviews.
Dispersed Feedback Channels Customer feedback is scattered across different tools, making it difficult to track and analyze. Missed insights, reduced customer satisfaction, slower product improvements. Medium Develop a centralized feedback repository that integrates with existing tools to streamline feedback collection and analysis. Identified from user feedback and analysis of current processes.
Manual Roadmap Updates Frequent manual updates to roadmaps cause inefficiencies and inconsistencies. Increased workload, errors in communication, misaligned expectations. Medium Introduce an automated feature for updating roadmaps to ensure consistency and reduce manual effort. Highlighted by product managers as a recurring pain point during usability testing.
Siloed Teams Lack of cross-functional visibility and collaboration leads to siloed decision-making. Sub-optimal product launches, decreased organizational efficiency, poor team morale. Medium Enhance cross-team communication by providing tools that offer real-time visibility into project status and product roadmaps. Identified through user interviews and observed during collaborative sessions.

Action-Oriented Process

User Research & Insight Gathering

Conducted in-depth research to identify pain points faced by product and marketing managers. Collected feedback through interviews and user testing to inform the design process.

Wireframes & Prototyping

Designed detailed wireframes and interactive prototypes that visualized the platform's features, allowing for continuous user feedback integration and iterative improvements.

Design & Development

Collaborated closely with engineers to translate designs into a functional product, providing ongoing support to resolve any design-related challenges.

Product Showcase

Some details have been altered or fictionalized to protect client confidentiality while preserving the core insights and design process.

Zac Sun

Worked with Lui @ Talka.ai

What truly sets Lui apart is her talent for balancing design efficiency, aesthetic appeal, and B2B business requirements. Her profound understanding of the B2B product lifecycle enables her to create designs that are not only visually stunning but also highly functional and aligned with business objectives.

Lui collaborates closely with engineers, adjusting her designs to account for technical considerations.

Success Metrics & Outcomes

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Promising AI companies by CB Insights

The intuitive design of the platform, combined with its comprehensive insights, led to increased user engagement. Talka.ai was recognized as one of the most promising AI companies by CB Insights in 2022/2023.

Improved Decision-Making

Talka.ai enabled managers to make more informed decisions by providing deep insights from customer conversations, decoding non-verbal cues, and analyzing speech patterns.

Operational Efficiency

The streamlined design process and close collaboration with the engineering team ensured the timely delivery of high-quality features, improving overall operational efficiency.
Addressing Potential Concerns
  • Usability: The app's user-centered design approach effectively addressed and resolved usability challenges, ensuring a smooth and intuitive experience for all users.
  • Consistency: Maintaining a comprehensive style guide was pivotal in delivering a consistent design across platforms, enhancing the user experience and brand continuity.

Visual Explorations

High-fidelity prototype/animation created with Figma.

Work impact

This project allowed me to deepen my expertise in designing AI-powered tools that drive actionable insights from customer interactions. By focusing on understanding the needs of product and marketing managers, we created a platform that not only improved decision-making processes but also set a new standard for engagement and operational efficiency.

The success of Talka.ai - evident in its recognition as one of the most promising AI companies by CB Insights - highlights the importance of combining cutting-edge technology with a user-focused approach.

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