All Selected Work

Roopzy: A Smart Booking Platform for Small Business Owners

Building from 0→1: A mobile tool to simplify appointments and social visibility. Ongoing solo-led product focused on helping entrepreneurs streamline bookings, showcase content, and centralize communications. All in one place!

Shell Business Portal: Simplifying Gas Station Operations

Designing a management dashboard that saved time and increased control. Created a user-centered dashboard for Shell station managers, streamlining workflows and reducing operational friction across 3,500+ gas stations.

Talka.ai: Insights AI Platform

Designing behavior-aware interfaces for AI-powered customer insights. Led the product’s UX from 0 to 1 — transforming raw interaction data into actionable insights and helping Talka.ai earn a spot in CB Insights’ Top 100 AI Companies (2023).

Shell Box App: Fueling Everyday Mobility

Designing convenience at scale for 3,500+ gas stations in Brazil. Redesigned Shell’s station locator and promotions experience — boosting engagement by 30% and supporting 3,500 gas stations and 500 convenience stores nationwide.

Holiday Finder: One Platform, 28M+ Travel Possibilities

Designing seamless travel experiences across Europe and the Middle East. Contributed to UX and brand evolution for Holiday Finder, serving 2M+ annual users across flight and hotel bookings — with partnerships including Aegean, SkyMax, Travelcheck, and others.

Pulse Design System: Medlify

Scalable systems for modular healthcare platforms. Built a white-label design system that cut design time by 57%, reduced errors by 60%, and powered platforms serving 1.3M+ U.S. users annually — including Versalie™ by Kenvue.