Roopzy: A Smart Booking Platform for Small Business Owners

SaaS, DTC
Personal Project
Social Tool

Building from 0→1: A mobile tool to simplify appointments and social visibility. Ongoing solo-led product focused on helping entrepreneurs streamline bookings, showcase content, and centralize communications. All in one place!

Independent service providers — from beauty professionals to tutors — often juggle inconsistent bookings, fragmented communication, and the hassle of link-in-bio tools that weren’t built for them. Roopzy was born to serve this underserved segment with a mobile-first experience that merges scheduling, link sharing, and content showcasing in one seamless product.

I’m independently designing and building Roopzy from the ground up: conducting user interviews, mapping flows, creating interface designs, testing interactions, and refining the brand voice. The product is still in progress, but the goal is clear: make digital visibility and client management radically easier for small business owners.

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Highlights

Challenge

Fragmented tools make scheduling and self-promotion hard for solo entrepreneurs

Strategy

An intuitive mobile tool combining bookings, content, and communication

Execution

  • Defined core flows: appointment setup, link-in-bio editor, and client view
  • Designing user dashboard + visitor experience in light & dark modes
  • Created early brand direction rooted in warmth, energy, and trust
  • Building and testing first interactive prototypes to validate usability
  • Currently developing the product as a web app MVP

Impact

1

Platform designed to unify scheduling, sales, and content workflows for solo entrepreneurs

2

Core experiences being built: a public-facing booking page and a secure user dashboard

0

External tools needed for basic operations, reducing tool-switching and complexity

4

Key workflows consolidated: social, scheduling, storefront, and social proof
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What I Learned

Roopzy is sharpening my product prioritization muscle, teaching me to balance ideal experiences with what’s feasible in an early-stage build. I’ve also deepened my understanding of no-code tools, brand identity systems, and behavior-driven UX, all while staying grounded in the everyday struggles of real people running small businesses.

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