Shell Box is Shell’s flagship mobile app in Brazil, offering users an easy way to find gas stations, pay for fuel, and access promotions. At the time, the station finder was functional but outdated — search was slow, promotions were buried, and the experience lacked real-time context.
As the product designer, I led the redesign of the locator and offers experience, simplifying navigation, surfacing dynamic promotions, and aligning every touchpoint with Shell’s global brand guidelines.
Designing for large-scale retail environments taught me the importance of structuring flows around real-time context (location, promotions, checkout) and supervised localization. This experience underscored how enterprise UX at scale demands strong design ops, well-documented UI specifications, and collaboration across regional product, dev, and business teams.
